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The world of financial services becomes more multifaceted every day.
The question is how do financial institutions keep up with client education? DMS has your solution. Digital signage educates, informs , influences, entertains, and reduces perceived wait time.
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In today's world, banking has become geared more towards a retail type position rather
than the "stuffy" atmosphere of the past. Banking no longer consists of a choice of checking, savings, and/or money market. The services and products offered are many, more sophisticated, and so is the clientele. Consumers have on-line and telephone banking, drive-up windows, ATM's, and an inexhaustible world of information at their disposal. In addition, brand loyalty is no longer what it was. The playing field has grown and there are many options available out there.
As the field grows, so do the complex decisions consumers have to make. The individual branch remains at the front of the new sales arena. Customers maintain busy lives and having to physically walk into a branch, for whatever reason, is considered an inconvenience by many.
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Digital signage brings brand and product education to the forefront while enhancing the customer's in-branch experience. Improving the customer's branch experience is advantageous to your business.
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Populate content with all or just some of your products and services. Offer other information such as weather, sports, or stock quotes. Motion is eye catching, and digital signage is information in motion. With digital signage, the options are limitless.
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As changes in services and products rapidly occur, digital signage allows for POP and compliance information to be updated immediately. There is no need to wait for the written word to be re-written, printed, and delivered. Digital signage is attention grabbing and effective. With attentiveness comes comprehension, understanding, and ultimately, sales.
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In addition to digital signage screens, DMS also offers interactive touch screen technology. Allowing customers to interact via touch screen gets them involved in the education process, thereby making a bigger impact. Their ability to process and remember information will be much more heightened. Interactive screens allow for a dual purpose as well. Data can be collected and channeled to power future marketing efforts. Having your finger on the pulse of your clientele allows for more personally driven advertising.
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| Visit us at: |
Booth 627
Digital Signage Expo East
September 17 & 18, 2008
Pennsylvania Convention Center
Philadelphia, PA |
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