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The real estate market is an extremely competitive one. There are choices of single shops to corporate entities with national brand recognition, and everything in between. For the majority of individuals, the purchase of a home is the most costly investment they will ever make. Whether it be a first time home owner or a transition, the financial and emotional commitment is tremendous.
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Digital signage created by DMS can be the single most advantageous tool in your arsenal.
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Depending on location, strategically placed digital signage will actually bring clients through the door. Take for example a high foot traffic location such as a strip mall. A screen placed in viewing range of passers can be used to deploy beautiful high definition photos of your listings while giving specific information about that property such as number of bedrooms and baths, or area; just enough information to warrant further investigation.
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That's not to say that digital signage doesn't have its advantages for the stand alone location as well. When a potential client walks into an office that uses digital signage, their attention is immediately captured and held. The visual appeal of digital signage is tremendously effective in compelling the client's attention and keeping it. Consider how effective it would be to offer virtual tours of properties to prospective clients via high definition video. Or perhaps, personalize the experience by posting a welcome or congratulatory message.
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While print advertising is still in wide use, it is not timely in nature. Think about how long it takes to get that new listing or price reduction in view of the public. With digital signage, changes can be made instantly giving it a huge advantage over static advertising. Content can be developed to include listings as well as community events and information about agents in the office.
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The majority of national real estate companies offer other products such as mortgages and insurance. That information can be deployed along with the available listings, enforcing brand image and recognition. For smaller companies, why not offer advertising to mortgage and insurance companies, home inspection companies, attorney's, etc. for a fee, which can offset costs and possibly generate income. The bottom line is that DMS will develop a digital signage solution specifically suited to your needs and budget. |
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| Visit us at: |
Booth 627
Digital Signage Expo East
September 17 & 18, 2008
Pennsylvania Convention Center
Philadelphia, PA |
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