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Savvy advertisers have known for years that a well placed and timely food or drink ad during the course of a television show will drive the watcher to head to the refrigerator, or better yet, their local store. The power of suggestion is an influential tool that can be used to your advantage. With that in mind, the value of putting those well placed ads in front of the consumer at the point of purchase in a restaurant or bar is much more effective.
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DMS will show you how digital signage can be used in a variety of different ways to enhance your customer's experience and generate additional income for your business.
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It has been proven that digital signage advertising attracts a larger audience than static advertising. People are drawn to motion. Further, the information deployed via digital signage has a higher retention level than that of print advertising. Consumers have a wide variety of choices available to them when it comes to eating. Business is based on serving the customer in the best manner while keeping costs down and repeat business up.
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DMS offers solutions that fit every type of establishment. Digital signage can be used to present the day's specials, inform the customers of upcoming events such as drink promotions and entertainment, or simply give the customer something to look at while waiting for a table. Showing beautiful photographs of foods can drive the customer to ordering more.
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Having something that holds the customer's interest lessens perceived wait times. The use of interactive touch screens at tables can allow customers to place their own orders, eliminating errors on the part of the wait staff, and keep them occupied and/or entertained with other types of information while they are waiting for their food to be delivered.
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If one of the daily specials is gone, instantly remove it from the list so the wait staff does not have to disappoint the customer. If they can't see it, they don't have to be told it's no longer available.
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Digital signage can be modified instantly; therefore the content can be changed at any time in order to reach specific targeted audiences. Change it for the business lunch customers, happy hour customers, family dinner customers, and late night customers. If the content needs to be changed ten times a day, it can be. Digital signage has the ability to increase your revenue and help your establishment stand out among its competitors. |
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| Visit us at: |
Booth 627
Digital Signage Expo East
September 17 & 18, 2008
Pennsylvania Convention Center
Philadelphia, PA |
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