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It is well known that shopping can either be a rewarding experience or the absolute opposite; a nightmare. Obviously, retailers desire the former since that rewarding experience leads to increased purchases and future visits. In today's world, the ability to shop is literally at the consumer's fingertips. In addition, the consumer is much more educated and product savvy. How does the retail industry adapt to these changes when |
traditional advertising is not effective as it once was? The answer is in store marketing with the use of digital signage and DMS is in the forefront of the digital signage industry.
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Consumers have a wide world choice available to them. Digital signage can make your store unique and help increase your sales on many levels. Strategically placed screens will bring traffic into a store, educate and entice the customer while in the store, and drive the customer toward certain promotions or purchases. The majority of purchases made by consumers are made on an emotional level. As such, it is important that a customer's in-store experience is a pleasurable one.
To many consumers, the approach of sales staff is perceived to be an interruption and undue pressure to act. "I'm just looking" is one of the most common phrases heard in a retail environment. This type of posturing makes it difficult to convey information.
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Digital signage delivers information in a non-invasive manner, taking the store staff out of the mix. With digital signage, there is no infringement on the customer's emotional state, thereby empowering that customer. In addition, the visual appeal of digital signage is tremendously effective in catching the customer's attention and keeping it.
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Digital signage can be modified instantly, therefore allowing for any change in direction desired at any time. Content can be specific, relevant and targeted to a specific demographic. It can increase brand recognition, announce sale items, deliver store policy, and channel information allowing the consumer to make an educated buying decision. The possibilities are limitless.
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In addition to digital signage screens, DMS also offers interactive touch screen technology. Allowing customers to interact via touch screen gets them involved in the education process, thereby making a bigger impact. Their ability to process and remember information will be that much more heightened. Interactive screens allow for a dual purpose as well. Data can be collected and channeled to power future marketing efforts. Having your finger on the pulse of your customers allows for more personally driven advertising.
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| Visit us at: |
Booth 627
Digital Signage Expo East
September 17 & 18, 2008
Pennsylvania Convention Center
Philadelphia, PA |
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