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With the new communication medium reinventing the look of advertising and offering innovative ways of reaching out to customers, shopping malls are installing the most modern, specialized network of digital screens. Digital signage in shopping malls helps in the cross promotion of products in stores, display information about new launches, season sales, advertisements and ensure a pleasant customer experience.
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The digital signage network in shopping malls provides a strategic setting to a several advertisers seeking great visibility to attract their captive audience. The basic premise is to guide, advice and drive consumers as soon as they enter a shopping mall.
DMS understands this requirement and helps clients make the transition to digital signage effortlessly and
cost-effectively. DMS offers several possible applications of digital signage and interactive kiosks in shopping malls.
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Digital signage to display the location of available shops along with a listing and sitemap.
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Display up-to-date information about products as the content can be easily edited and managed for multiple screens in multiple locations in the shopping mall.
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Digital signage showcasing product advertisements and in-store merchandising.
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Interactive kiosks providing facilities for shop and product search improve a customer's shopping experience.
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| Digital signage and interactive kiosks offer a new medium to communicate with visitors. It not only brings an increase in sales with a range of information channels but also helps improve customer service based on the feedback about client preferences. |
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